Seo Techniques Should Be Avoided

 Google is what every website owner strives towards. However, Google’s ever-evolving algorithm can make it difficult for those to navigate the world of SEO. As a digital marketing agency, we come across many outdated SEO techniques that are still commonly used today. Whilst ‘White hat SEO’ is the term used for ‘good’ SEO practices, aimed at real users, ‘Black hat’ or ‘Grey hat SEO’ are practices targeted at search engines to try to trick the algorithm to rank higher. These techniques are either ineffective, come with risk, or both! So, before detailing the ‘Top 10’ bad SEO practices, we would like to briefly explain ‘Whitehat’ and ‘Blackhat’ SEO.  In a nutshell, there are three types of SEOs. The first type is paid-for:  advertisements on search engines such as Google, Bing and Yahoo pay money for a high position. These are similar in nature to PPC (Pay Per Click). The second type is free SEO:  this is where SEOs try to get their clients’ sites ranked on search engi...